Purpose and the 99 cent song. In the 1890’s, sheet music sales of single songs reached into the millions. Sales were promoted by illustrated songs. These illustrated songs are now thought of as the first music videos. About a dozen images would be hand painted in color on glass slides. The slides were projected onto a screen in a sequence that illustrated a song’s lyrics during its live or recorded performance in theaters. Audiences sang along. The first illustrated song was "The Little Lost Child" in 1894. It’s about a policeman finding a little child, who turns out to be his daughter. It was a nationwide hit. It sold more than two million copies of its sheet music. About ten thousand theaters nationwide featured illustrated songs. Many composers cannot read or write sheet music. Paul McCartney and Irving Berlin are two. These composers use an amanuensis.
For thirty years movies were silent until a practical method to marry a moving image with synchronous sound was devised.
Digital music changed the music industry. Until the 1990’s the U.S. music industry was thriving and dominated by six companies – Warner Music Group, MCA, Capitol-EMI, Sony Music, Polygram, and BMG. In the four years between 1999 and 2003, overall sales of recorded music declined by a staggering one third. In 2005, Warner Music Group fired over 1,000 employees and dropped 30% of the artists on their roster. WMG reacted to the growth of the digital music market by moving out of record production and by closing or selling off disc-pressing plants, particularly in the USA, where production costs were high.
Consolidation of digital music with other media is problematic. For example, WMG tried to buy YouTube. In December 2008, negotiations between WMG and YouTube broke down. Since then, WMG has blocked or muted videos on YouTube that feature music recordings belonging to its labels or to its publishing arm citing copyright infringement. As to video games, WMG CEO, Edgar Bronfman Jr. complains: "The amount being paid to the music industry, even though [video] games are entirely dependent on the content we own and control, is far too small," and he concluded that "we will not license to those games." Bronfman has hinted that licensing would not be a problem if WMG found new and better ways to promote music and new ways to make profit. In February 2010, Bronfman said that WMG would stop licensing its songs to free music streaming services and instead focus on services that require payment.
The world is better that Paul McCartney and Irving Berlin did not come of age in an era of sheet music. It won’t take thirty years to consolidate digital music with other media. In the meantime, in the digital age we can be our own amanuensis.





